Finance that reads
in ARR, not invoices.
SaaS is judged on retention, payback and the quality of its recurring revenue. We run finance for SaaS companies from pre-seed to Series B — the model, the close, the board pack and the capital plan — so every metric an investor asks for is defined once and reported the same way every month.
What is different about
finance in SaaS.
The ledger says one thing, the billing system another, and the board wants ARR. SaaS finance is the discipline of keeping those three in agreement.
Revenue is a schedule, not an invoice
Cash arrives up front; revenue is earned over the term. Deferred revenue, ARR and recognised revenue tell three different stories about the same contract. The books have to hold all three, and the pack has to say which one it is quoting.
Retention is the whole model
NRR above 110% is a growth multiplier; below 100% is a leaky bucket. GRR shows whether customers are staying at all. Both need cohorts by start month and segment — an aggregate churn number hides Q3 retaining worse than Q1.
Growth is bought, so payback matters
CAC payback and the magic number — net new ARR over sales and marketing spend — say whether growth is efficient or just expensive. Twelve months of payback is healthy; eighteen is the wall. The forecast has to run on these drivers, not on a growth percentage.
Investors read the pack before they read you
Series A and B diligence runs on the ARR bridge, cohort tables and a data room that is already open. KPI definitions that drift between quarters cost more credibility than any single bad number.
What we do for
SaaS companies.
The same four disciplines we run for every client, with the deliverables a SaaS company actually needs.
- ARR-based runway plan
- Fundraise model & data room
- Pricing & packaging decisions
- Investor relations
- Driver-based ARR model
- Cohort, NRR & GRR analysis
- CAC payback by channel
- Quarterly reforecast
- Deferred revenue schedule
- Billing-to-ledger reconciliation
- Monthly close
- Audit-ready books
- SaaS KPI taxonomy
- ARR bridge & cohort tables
- Monthly investor update
- Quarterly board pack
Four articles
worth an hour.
From our Insights library. Long-form, practical, written for founders — not for other finance people.
Three questions
SaaS founders ask.
If yours is not here, book a 30-minute intro call and we will talk it through.
ARR and the net new ARR bridge (new, expansion, contraction, churn), NRR, GRR, CAC payback, magic number, gross margin, burn and runway. Each gets one written definition, an owner and a refresh cadence, agreed with you before the first pack. Then the definition does not move — trend analysis needs it to stay still.