ABOUT — THE PERSON BEHIND THE NUMBERS

Balint Boday

Founder · Fractional CFO & FP&A

I run BB Financial Services, a fractional CFO and FP&A practice for founder-led companies in Europe, the United States and Australia. Seven years in-house in FP&A, controlling and treasury came first. Since 2023 I am the finance lead founders bring in when the numbers stop explaining the business.

Balint Boday, founder of BB Financial Services
Balint BodayFounder
§ 01 — WHAT I DO

Finance lead, a few days a month.

I join a company as its finance lead, not as a report writer. I own the forecast, argue with the pricing, run the close with the bookkeeper and sit next to the founder in the board meeting. A CFO's judgment without a CFO's salary, and a finance function that runs on a cadence instead of on panic.

01
Forecast & runway
A driver-based model the founder can run without me, a 13-week cash view that matches the bank, and one runway number nobody argues about.
02
Pricing & unit economics
Margin by product, customer and channel. What to raise, what to cut, what to stop selling. Decisions, not dashboards.
03
Board & investor reporting
A monthly pack on a fixed date with commentary a board can act on, and a data room that is ready before the round starts.
04
Sales compensation
Commission plans designed, modelled and run in CaptivateIQ: quotas, tiers, accelerators, clawbacks, hierarchies and roll-up targets, fed from HubSpot, Salesforce and NetSuite.
§ 02 — WORK I HAVE DONE

Results, not adjectives.

Clients are described, not named. Every engagement runs under an NDA, and the case studies on this site are anonymised for the same reason.

01
Turned a loss-making online business consistently profitable
Customer-level analysis led to a revised pricing structure. The company has been profitable since and repaid a pre-existing loan ahead of schedule.
02
Redesigned a product portfolio from the data
Historical sales and margin analysis, aligned to what customers actually bought. Profitability up, complexity down.
03
Built budgets that hold
A zero-based budget for software, people and licences, and supplier-based budgeting the client’s own team could maintain after I left the room.
04
Made commission day boring
Commission structures at three companies, from a spreadsheet model to an automated CaptivateIQ setup. Calculation time and disputes both went down, with monthly exposure of USD 300–700K reconciled into board reporting.
05
Ran treasury at group scale
The payment gateway of a listed packaging group, around 35,000 payments a month, plus intercompany netting, FX and debt reporting, and country-risk reports for the board.
§ 03 — BACKGROUND

Seven years in-house before the first client.

Fractional CFO work is only as good as the operating experience behind it. Mine comes from budgets, treasury desks and commission runs, not from slide decks.

2019 – 2021
Junior Financial Analyst
Marketing-technology company, later acquired by SAP
Annual budget of EUR 4.5M, the 2020 commission structure, monthly-close automation.
2021 – 2022
Treasury Analyst
Listed packaging group
Group payment gateway, intercompany netting, FX and debt reporting, board risk reports.
2021 – 2022
Financial Analyst
Digital-health company
Performance reporting against forecast and budget; pricing simulations for the sales team.
2022 –
Senior Business Controller
Marketing-data SaaS company
FP&A lead: budgeting, forecasting, board reporting, automated sales commissions. Today a client of the practice.
2023 –
Founder
BB Financial Services
Fractional CFO and FP&A for founder-led companies in Perth, Dallas, Miami and across Europe.
Today
In-house finance role
Healthcare company
Alongside the practice. I still do the work every month, not only advise on it.
Education
MA International Business and Economic Diplomacy, and BA Export-oriented Management, IMC University of Applied Sciences Krems.
Languages
English and Hungarian. Working German for DACH teams; this site has a German edition.
Tools
NetSuite, HubSpot, Salesforce, CaptivateIQ, Google Sheets, Excel.
§ 04 — HOW I WORK
The founder can run the model.

If only I can update the forecast, I have built a dependency, not a finance function. Every model I hand over comes with the person who owns it.

Cadence beats heroics.

Close on a date, report on a date, forecast on a date. Surprises get smaller when they arrive early and on schedule.

One number, one owner.

Every KPI in the pack has a definition, a source and a name next to it. Otherwise it is decoration.

Bring me your last close
and your runway. Thirty minutes.

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